Michael B. MacDonald, MacEwan University
ABSTRACT
Cine-ethnomusicology, the cinematic study of music culture, is an emerging discipline in ethnomusicology.
Benjamin Harbert, a leading figure in this movement, has called for a critical cinema of music to blend
ethnomusicology and film studies. In response to this call, I forward the long-form ethnographic music video
as a research-creation model that combines ethnographic filmmaking with music video production. This article
introduces a three-assemblage ethnographic production model and uses the making of Unspittable (2019) as a
case study
KEYWORDS
Music video, ethnographic film, ethnofiction, three-assemblages, research-creation, phenomenological
ethnomusicology, Alberta, Canada, DIY musicians.
