Sanne Bergh
DOI: 10.12835/ve2017.1-0079
Abstract
When demonstrations swept the Anatolian heartland in 2013, social media played a key role in dissemi-
nating drawings, songs, stories and physical protest practices in a virtual sphere. From a material culture
and performativity perspective, this article explores the mobilisation of individuals and unpacks how mo-
bilisation took place in a dialectical process in parallel with the creation of a cultural genre. This genre be-
came a common denominator for the involved, and the article will describe how the different visual, virtual,
humorous and physical manifestations as techniques had capacities that mobilised and sustained engagement in the protests.
Keywords
Mobilisation, Material culture, Performativity, Diren, social movement, social media, virtual, humour, sensorial ethnography, cultural genre, netnography, cultural mobilisation, public protes.
