Dafina Gashi University of Siena, Italy
dx.doi.org/10.12835/ve2023.2-136
Abstract
This article presents the ethnographic research conducted in Siena,
Italy. It delves into the complex experiences of migrant women from
diverse backgrounds, navigating the intersection of neoliberalism, con
sumerism, and postfeminism. It explores how these women construct
their identities within the Western context that promotes constant
self-monitoring and transformation, often influenced by media por
trayals. The study reveals a duality in their experiences, highlighting
the tensions between integration and the social injustices they face.
Their pursuit of self-improvement and autonomy is influenced both
by personal agency and the social pressures placed upon them as mi
grants. Despite their efforts to conform to the empowerment narrative,
most of their experiences are marked by a fragmented sense of identi
ty and a reliance on consumerism as a means of self-creation.
Keywords
Neoliberalism, Identity, Postfeminism, Self-empowerment, Personal agency.
